Cann-ah is cannabis lifestyle brand that focuses on the "ah" of relief experienced by cannabis users.
To stand out in the cannabis space we want to step away from typical cannabis branding and marketing and move towards giving our customers more of a spa experience rather than a cannabis experience.
To create safe spaces for people of all walks of life to experience relief.
To provide quality products and experiences.
Cann-ah wants you to feel good.
We speak to the everyday person looking for simple way to relieve their pains and calm their minds.
This segment wants to proudly support black business and is actively looking for high quality blackowned brands. They want to connect with art products that are very unique and highly useful while also exuding blackness. This gives them more reason to fall in love with an item as a whole.
This segment includes millennial athletes, fitness fans, and wellness enthusiasts of all stripes that are incorporating cannabis into their training regimens as an exercise enhancer, recovery aid, and all-around health supplement.
Our brand personality helps us cultivate a shared vision for our brand, so we can achieve consistency in everything we put into the world. These four words, when taken together, describe how we come across in our tone, design and spirit.
Simple design and language is a sign of respect for our customers—respect for their work, time, and process.If you think about it, simplicity is a common courtesy.
A motherly and caring tone that says that we understand and can help.
We care about doing things right.
We challenge ourselves and others to aim higher and never settle. Boldness, unexpectedness, and optimism drive us forward.
We are characterful. But we never let character overwhelm content. What we have to say is infinitely more important than being admired for the way we say it. If people can’t see the substance for the style, we’ve gone wrong. In writing, we value perspicuity above all. Be clear, be concise, omit unnecessary words, make sure that whatever you say has purpose, but don’t be robotic.
Cann-ah’s logo is a wordmark that embodies both the light and boldness of the cannabis experience while using a curvy serif font to give the experience of flow and connection, similar to cannabis users experience.
Cann-ah’s icon focuses on the "ah" of relief in Cann-ah. Then by adding the dash from the word mark we get a Cann-ah smiley face.
The Cann-ah brand palette was created using colors found in cannabis flower.
The quick brown fox jumps over the lazy dog
LG 50px • HT 60px
M 40px • HT 50px
SM 30px • HT 40px
LG 26px • HT 38px
M 20px • HT 30px
SM 16px • HT 24px
XS 12px • HT 18px