Seed Burger is a vegan burger joint concept built around the concept of “soil to plate”. The goal was to design something as clean, healthy, and natural as the food being served. This concept led me to create the logo design demonstrating a juxtaposition between a plant and a burger growing from soil. Combining the two images successfully integrates the early stages of the burger's path (plants growing from the ground) and the last stage (the burger itself), showing a complete transparency from "soil to plate" within the logo. The hand drawn icon and handwritten typography style complete the natural look for the logo.
In addition to the natural aesthetic, I chose very calm and earthy colors that pop against the soft black color of the line work.