A family of farmers have a century-long family tradition of smoking and eating waffles after a long day’s work. Their daily routine led them to create an abundance of surprisingly nutritious waffle recipes, and also led them to become quite knowledgeable in growing cannabis. After decades of passing down a priceless horticultural education and a unique waffle blueprint, this tradition became branded into the family name. Inspired by their story, we’ve designed a restaurant concept that combines their passion for cannabis and love for homemade waffles, while offering an eclectic, one-of-a-kind dining experience to the world.

The Brand

Brand Positioning

Weed n Waffles is positioned as a high-end cannabis restaurant and lounge that offers a sophisticated yet approachable experience. We are committed to providing our guests with the highest quality food and cannabis products, as well as exceptional customer service.

Brand Purpose

Weed n Waffles is a cannabis restaurant and lounge that provides a unique and enjoyable experience for cannabis enthusiasts and waffle lovers alike. We aim to create a welcoming and inclusive environment where people can gather to enjoy delicious food, refreshing cannabis beverages, and good company.

Brand Promise

To provide necessary, elevated products.

Customer Takeaway

Sekooskwe has very high quality products that I actually need.

Brand Personality

Weed n Waffles exudes a personality that is both elevated and approachable. We are a sophisticated establishment that caters to discerning cannabis connoisseurs and waffle aficionados alike, but we never lose sight of our roots as a family-owned business with a passion for good food and good vibes.

Friendly and Welcoming

Stepping into Weed n Waffles is like stepping into a warm embrace. Our staff is friendly, knowledgeable, and always eager to help you find the perfect pairing of cannabis and waffles to suit your taste. We want you to feel comfortable and at ease, whether you're a seasoned cannabis consumer or a first-timer.

Passionate and Knowledgeable

We are passionate about cannabis and waffles, and we want to share our knowledge with you. Our staff is well-versed in the world of cannabis, from the different strains and effects to the best ways to consume it. We're also experts in waffle-making, and we're always happy to share our secret recipes.

Sophisticated and Stylish

Weed n Waffles is not your average cannabis lounge. We have a sophisticated yet approachable atmosphere that is reflected in our décor, our menu, and our service. We want you to feel like you're treating yourself to a special experience.

Eclectic and One-of-a-Kind

Weed n Waffles is a place where you can expect the unexpected. We're always experimenting with new cannabis and waffle creations, and we're not afraid to push the boundaries of what's possible. We want to provide you with an experience that is truly unique and unforgettable.



  • Friendly and approachable
  • Knowledgeable and authoritative
  • Passionate and enthusiastic
  • Informative and helpful


  • Elevated yet casual
  • Welcoming and inclusive
  • Sophisticated and stylish
  • Fun and playful

We want our voice and tone to reflect the Weed n Waffles brand personality, which is elevated yet approachable, passionate and knowledgeable, sophisticated and stylish, and eclectic and one-of-a-kind. We want to create a welcoming and inclusive environment where our guests can relax, enjoy themselves, and experience the best that cannabis and waffles have to offer.

We will use our voice and tone to communicate with our target audience in a way that is engaging, informative, and memorable. We will also use our voice and tone to build trust and credibility with our target audience.


The brown shades, paired with a soft green, instinctively represent waffle shades and the color of cannabis. These colors also stem from the main colors experienced within farm life.

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