Sekooskwe is an emerging fashion & home goods brand.
To stand out as a fashion & home goods brand, our products must be of the highest quality. It’s our purpose to provide people with luxury, elevated, but necessary products for their home and body.
To provide quality products for the home and for the body (our first home). We believe individual success starts with the space that you live in, how your immediate environment makes you feel and how it inspires you. With our products we wish to add value to people's lives and their spaces.
To provide necessary, elevated products.
Sekooskwe has very high quality products that I actually need.
We speak to the Conscious Chooser, which we define as people who make an effort to purchase brands and support the organizations that align with their personal values and beliefs. Within that group, we prioritize two user segments which we believe are most likely to be engaged by our brand.
This segment wants to proudly support Black businesses and is actively looking for high quality Black-owned brands. They want to connect with artistic products that are unique and highly useful, while also exuding Blackness. This gives them more reason to fall in love with an item as a whole.
This segment has gardening at the forefront of their spending habits. From the balcony gardener to the acre farmer, this segment cares deeply about all things gardening.
Our brand personality helps us define the welcoming energy of Sekooskwe as a whole. Whether through our messaging, design choices or imagery, these four words, when taken together, evoke the essence of Sekooskwe that the whole world can agree upon.
We are minimal in nature. We embrace our imperfections. We learn as we go. We gravitate towards love and organic authenticity.
We are forward-thinking and always creating ideas that no one has thought of before. We are the trend before the trend even starts.
Always crafty and learning to improve. Intentionally growing in our many artistic skills. Paying respect to the tiniest details.
We've got what our customers want and need. We create through the love of art, and build products that are of value, not just monetarily, but personally.
We are rather chill and poetic when it comes to sharing our products with the world, and transparent about the creation process.
We never look to pop culture references. We are intentionally out-of-the-box thinkers and doers who communicate with a sense of grace and elegance.
And yet, we still appeal to those who don't necessarily subscribe to the "luxe" culture though the power of our language.
We encourage people to feel a deeper connection with Sekooskwe through our warm brand voice and tone.
• Be clear, concise and as poetic as possible.
• Avoid exclamation points, ellipses, and other emotive punctuation.
• Use the active voice, rather than the passive
• List innovative and unique product features first.
• Be consistent in tone, voice, and tense
Calming (never cocky)
Relatable (but never silly)
Conversational
Intelligent
Friendly (but not ingratiating)
Poetic (never overbearing)
Clear, concise and human
The Sekooskwe wordmark is the main logo for the brand. The wordmark has custom kerning and a reverse K for a balanced/mirror effect. One of the O's were made to be square as another nod to the parant brand The Circle & The Square.
The Koosk icon comes for them middle section of the wordmark with an added mouth and face outline extending from the Ks.
The fashion side of our brand uses the black logos and beige backgrounds while the home side utilizes the beige logo on green backgrounds for a clear distinction between the two aspects of the company.
The Sekooskwe brand palette comes directly from its parent brand The Circle & The Square.
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
LG 50px • HT 60px
M 40px • HT 50px
SM 30px • HT 40px
LG 26px • HT 38px
M 20px • HT 30px
SM 16px • HT 24px
XS 12px • HT 18px
