No items found.
No items found.
This luxury hotel comes to life with a fresh and inviting visual identity that emphasizes natural beauty and sustainability. Developing a delicate and memorable branding identity that incorporates botanical elements showcases the breathtaking and timeless energy of the truly unique Aurum Oasis.
Naming
Branding Identity
Print + Packaging
Web Design
This hotel’s purpose is to blend luxury and comfort, making it a retreat where guests can unwind, feel at home, and experience exceptional service. The hotel's mission also includes a strong focus on sustainability, offering eco-friendly amenities without compromising luxury.
The brand stands out as a high-end yet approachable option for both business and leisure travelers. Its unique value proposition lies in its ability to offer personalized services, ensuring that each guest feels recognized and valued. It promises consistency in experience, no matter the location, ensuring familiarity for frequent travelers.
The brand takes on the persona of a warm, attentive host who ensures every detail is taken care of. The tone is inviting and calming but maintains a sophisticated edge that appeals to discerning travelers.
Elegant: Exuding sophistication and high-end appeal.
Warm: Welcoming and hospitable, ensuring guests feel at home.
Exclusive: Offering personalized and intimate experiences.
Sustainable: Committed to eco-friendly practices without sacrificing luxury.
The hotel’s voice is professional yet warm, using language that speaks directly to a guest’s desire for relaxation and exceptional service. The tone stays friendly and courteous, creating a balance between luxury and approachability. Messaging focuses on phrases like "Your Home in EveryCity" and "Effortless Comfort Meets Elegance."
Professional yet Warm: Language that conveys luxury and comfort.
Inviting: Encouraging guests to relax and enjoy their stay.
Sophisticated: Reflecting the high-end nature of the brand.
High-net-worth travelers, corporate executives, and couples seeking premium, exclusive getaways.
